OREANDA-NEWS. August 19, 2011. This year, Baosteel Engineering Technology Group's implementation of ability raising and business  transformation strategy is paying off. By the end of July, the amount of corporate social service orders increases by 112% year, which is the best performance record in the same historical period, reported the press-centre of Baosteel.

At the beginning of this year, faced with complex business environment, Baosteel Engineering& Technology Group proposes to improve the ability of adaptiveness, self learning, self-organization,  internal synergies and efficiency maximization and to realize corporate leap-forward development. By three initiatives: reshaping customer relationships, enhancing business development capabilities and building flexible operation mechanism, the working ability is enhanced and enterprise restructuring and development is promoted.

Based on good service supply for iron and steel industry, Baosteel Engineering& Technology Group's operating units actively develop social services. In the first seven months, Baosteel Engineering's amount of new orders from the social market increases largely, achieving 68% of the annual target. Among them, the amount of Baosteel external business and non-steel business goes up 8% and 3%. The total order amount of Technical Service Department, Steel Structure Department, Baosteel Energy, Baosteel Construction, Overseas Business Department increases significantly, achieving double-time increase over the same period last year.

Baosteel Engineering& Technology Group's operating units also create innovative business models and develop effective social marketing operations.Technical Service Department explores and implements traditional industrial upgrading model with EPC+S (service) as the route and achieves a virtuous circle with project leading service and with service promoting project undertaking. In Xinjiang Baosteel Nippon Shengyuan slag micro powder 2nd phase project, Technical Service Department's subordinate Baosteel Inspection evokes technical advantage, and through a series of specialized service such as program modification, part repair, problems such as the misfit between oil cylinder and grinder due to  the different manufacturers are solved and it also effectively prevents the return of equipment for supplier repair, shortens the construction period for customers and wins the trust of customers.

As for IT Technology Department, Equipment Manufacturing Department, Steel Structure Department and Overseas Business Department, with strengths in technology research and development and equipment, new business models such as the combination of industry with finance innovate and improve business operation system and open up non-steel market including green steel structure housing.

Based on asset reorganization, Baosteel Engineering&Technology Group makes new business development and put their accumulated differentiated special technique, experience and assets in the metallurgical industry into the newly joined high-tech enterprises such as Suzhou Dafang and achieves win-win situation.