OREANDA-NEWS. August 19, 2011. i-Free – Ukraine, a leading provider of mobile content services in the CIS,* has been ranked by MTS among the best content providers in Ukraine in the first half of 2011. This top ranking is a strong testimony of the company’s foremost position in Ukraine’s market of mobile value added services, reported the press-centre of i-Free.

Content provider rankings, published by cellular companies on a regular basis, are a much-awaited highlight for the mobile content industry. Those rankings give companies a true picture of where they stand in the marketplace.

Published at the beginning of August 2011, the latest MTS ratings rank content providers by income earned on services provided under their own brand name. i-Free is ranked No. 1.

“We owe this success to the hard work of i-Free’s entire Ukrainian team, which is staffed by some of the best professionals and managers one can find in Ukraine,” commented Ekaterina Ivanova, i-Free business development chief for the CIS. “The Ukrainian market is very important to us. We want to strengthen our success and build on it, designing and offering the most advanced mobile services for different consumer brackets.”

i-Free, which came to Ukraine in 2004, has since remained one of the strongest players in Ukraine’s market of mobile value added services and content, unfailingly ranked at the top by cellular operators.

Musing about what made i-Free so successful, Denis Grebennikov, Managing Director of i-Free - Ukraine, noted that i-Free offers a vast product and service portfolio in Ukraine. “i-Free focuses both on the traditional value added services, such as development and marketing of all kinds of mobile content for entertainment, mobile portals, voice services, numerous text messaging services, mobile commerce and mobile marketing, and on high-tech package solutions for business, which includes software development for all existing mobile platforms, using the latest IT – augmented reality, for instance.”

“i-Free is also one of the biggest advertising buyers in Ukraine, placing its ads in 50 print periodicals. i-Free has a monthly advertisement circulation of more than 10.8 million copies. The company is partners with some of Ukraine’s leading publishers, media holdings, TV channels, radio stations, renowned global and national FMCG brands and major online resources.”

More information on the MTS rankings for 1H2011 can be found on: http://company.mts.com.ua/rus/press_releases.php?news_id=5049