OREANDA-NEWS. August 19, 2011. Fujitsu established a consolidated green product development standard based on the IEC 62075 framework covering the environmentally conscious design of audio/video, and information and communication technology equipment, reported the press-centre of Fujitsu.

Fujitsu has started to implement this transnational standard in the development and design of its new products in Japan and Europe(1). In creating the standard, Fujitsu took into consideration global environmental regulations and laws from countries and regions including Japan, US, and Europe, as well as key market demands for green products. Furthermore, the standard incorporates Fujitsu's own experience in product engineering.

Fujitsu develops PCs (both desktops and notebooks), servers, and storage systems in Japan and Europe, and supplies these products throughout the world. At its development centers in Japan and Europe, Fujitsu employs uniform criteria pertaining to environmentally-conscious designs. After converting Fujitsu Siemens Computers, whose main business was making PCs and servers for the European market, to the wholly owned subsidiary Fujitsu Technology Solutions in 2009, Fujitsu created an organization for providing ICT products globally.

Overview of the Eco- Design Standard

All of Fujitsu's previous eco-conscious design requirements in the categories below, which were implemented to reduce the environmental footprint of products across their entire lifecycle, have been updated in the new standard to bring them up to the IEC 62075 level with explanations on specific design measures for engineers:

Design to promote resource efficiency and recycling (making products smaller, lighter, and easier to disassemble, as well as selecting materials that are easier to recycle)

Design to reduce power consumption during the use of products

Design to reduce noise levels

Avoiding the use of hazardous materials, and controlling or eliminating the use of substances that may be harmful

Moreover, in addition to complying with IEC 62075, the standard also promotes conformity to the ENERGY STAR® program, which is an international power saving standard; the use of high-efficiency internal and external power supplies; the use of plant-based plastics or recycled plastics; the use of halogen-free design, and also includes the major eco-label labeling requirements for each country.

Benefits of the New Standard

Green product development from a global perspective

At the basic design stage, which is upstream of product development, Fujitsu will take into consideration the requirements of international standards and the demand for green products in the markets of various countries and regions, thereby enhancing the development of green products that feature high environmental performance from a global perspective.

Improving the environmental performance of products

At the upstream design stages of a product, Fujitsu will benchmark against the environmental performance of predecessor models, market green demands, and then incorporate the results of these benchmarks into the product's design. This will enable Fujitsu to further improve the environmental performance of products.

Efficient sharing of environmental information between design centers in Japan and Europe
By employing uniform criteria at design centers in Japan and Europe, Fujitsu will be able to efficiently share detailed environmental information about products developed at each center even further. Fujitsu continues to provide environmental information about products that meet green demands in each market, while at the same time offering green products that fit respective market needs.