OREANDA-NEWS. August 18, 2011. JT's Japanese domestic tobacco business to roll out promotion to thank Japanese consumers for their patronage

Tokyo, August 18, 2011 --- Japan Tobacco Inc. (JT) (TSE: 2914) announced today that a ''Japanese tobacco campaign'' will be rolled out throughout Japan between September 1 and November 30, 2011. The promotion will commence as the company has put in place a system for full-fledged competition following the resumption of the shipping of all products, and has expedited removal of the purchase order ceiling that was necessitated by the Great East Japan Earthquake.

Kenji Iijima, Chief Marketing & Sales Officer of Tobacco Business, commented:

"Because our stable supply system has been put in place earlier than planned, this campaign for all 74 products will be rolled out throughout Japan to thank our consumers for their continuing patronage of our brands. To further enhance consumer satisfaction, we are committed to continuing to improving aroma, taste, design and package configurations."

JT would like to express its appreciation for the steadfast consumer patronage of its products, and will do its utmost to strengthen competitiveness with the goal of regaining market share as quickly as possible. This will be done through launching effective new key brand products including "Seven Stars Cutting Menthol," scheduled for the end of August, and conducting promotions and other marketing activities.

The "Japanese tobacco campaign" promotion is directed toward consumers of the 74 JT products sold in Japan, including "Mild Seven," "Seven Stars" and "Pianissimo."