16.08.2011, 09:55
Chery Achieves Record Exports of 17 008 in July
OREANDA-NEWS. August 16, 2011. Chery has recently published the export data for July. In July, Chery exported 17,008 units, up 92.53% year on year, achieving a monthly record high. According to statistics, in the first seven months of this year, Chery exported 88,835 units cumulatively, up 89.25% year on year, fulfilling 74.03% of the annual export target and it is expected to fulfill the 2011 target three months earlier, reported the press-centre of Chery.
“Chery’s export surge is attributable to its upgraded export strategy--from going out to going in, and benefits from the constant improvement in Chery’s product quality as well,” said the person in charge of Chery International.
Chery has been implementing the strategy of market adjustment and speeding up international market development. In the face of fierce international competition, Chery has progressively switched from “going out”-exporting vehicles to “going in”-establishing bases, taking roots abroad and basing itself on the global market. Through over a decade of efforts, Chery has gradually established a unified global general R & D platform. It has been able to conduct adaptable and localized R & D based on demands of different overseas markets.
In marketing networks and customer services, Chery also stresses going out. Chery has preliminarily established an after-sale service network covering over 80 countries and regions to offer consumers fast, convenient and quality after-sale services worldwide. Chery has the greatest number of overseas marketing and service networks among Chinese autonomous automakers.
However, Chery is not content with existing achievements. This July 19, the foundation laying of Chery’s plant in Brazil marked a new stage for Chery’s internationalization process. With a total investment of USD 400 million from Chery, the project involves four production lines: stamping, welding, coating and assembling, and is expected to contribute an annual production capacity of 150,000 units after completion. Products will not only satisfy Brazil, but also be sold to the rest of South America. Besides, Chery will introduce outstanding global suppliers to Brazil Chery Industry Park on the basis of the business conditions of the market and plant to provide matching products for Chery and other vehicle manufacturers, thus forming an overall competitive edge in the automobile industry. Marked by the foundation laying of the plant, Chery’s overseas development is being deepened, intensified and normalized, and has gradually been brought in line with operating modes of multinational companies.
On the other hand, Chery’s product competitivenesshas been sharpened increasingly. QQ, A1 and Tiggo were all popular with overseas consumers. Particularly, Tiggo has become a global star model of Chery, with overseas sales of over 100,000 units. In Egypt, early at the beginning of landing in 2008, Tiggo claimed the sales title in the local SUV market, with a share of 40%, breaking long-term monopoly by European, American, Japanese and Korean brands such as GM and Hyundai; in Brazil, Chery was honored as the best SUV of the year; in Serbia, Tiggo claimed the title of “the SUV Oscar of 2011”; in Europe, Tiggo took the lead to pass over 50 European regulatory certifications such as EU WVTA, thus smoothly entering European markets such as Italy.
It is outstanding quality that has earned Chery a growing number of consumers in traditional overseas markets such as Ukraine, Russia and Iraq, with its sales spiraling up. In emerging markets like Brazil and Serbia, Chery has been growing steadily and won popularity and trust from local consumers. Perfect marketing and service networks, reliable product quality and the favorable overseas reputation earned over the past decade are fundamental to Chery’s overseas success.
“Chery’s export surge is attributable to its upgraded export strategy--from going out to going in, and benefits from the constant improvement in Chery’s product quality as well,” said the person in charge of Chery International.
Chery has been implementing the strategy of market adjustment and speeding up international market development. In the face of fierce international competition, Chery has progressively switched from “going out”-exporting vehicles to “going in”-establishing bases, taking roots abroad and basing itself on the global market. Through over a decade of efforts, Chery has gradually established a unified global general R & D platform. It has been able to conduct adaptable and localized R & D based on demands of different overseas markets.
In marketing networks and customer services, Chery also stresses going out. Chery has preliminarily established an after-sale service network covering over 80 countries and regions to offer consumers fast, convenient and quality after-sale services worldwide. Chery has the greatest number of overseas marketing and service networks among Chinese autonomous automakers.
However, Chery is not content with existing achievements. This July 19, the foundation laying of Chery’s plant in Brazil marked a new stage for Chery’s internationalization process. With a total investment of USD 400 million from Chery, the project involves four production lines: stamping, welding, coating and assembling, and is expected to contribute an annual production capacity of 150,000 units after completion. Products will not only satisfy Brazil, but also be sold to the rest of South America. Besides, Chery will introduce outstanding global suppliers to Brazil Chery Industry Park on the basis of the business conditions of the market and plant to provide matching products for Chery and other vehicle manufacturers, thus forming an overall competitive edge in the automobile industry. Marked by the foundation laying of the plant, Chery’s overseas development is being deepened, intensified and normalized, and has gradually been brought in line with operating modes of multinational companies.
On the other hand, Chery’s product competitivenesshas been sharpened increasingly. QQ, A1 and Tiggo were all popular with overseas consumers. Particularly, Tiggo has become a global star model of Chery, with overseas sales of over 100,000 units. In Egypt, early at the beginning of landing in 2008, Tiggo claimed the sales title in the local SUV market, with a share of 40%, breaking long-term monopoly by European, American, Japanese and Korean brands such as GM and Hyundai; in Brazil, Chery was honored as the best SUV of the year; in Serbia, Tiggo claimed the title of “the SUV Oscar of 2011”; in Europe, Tiggo took the lead to pass over 50 European regulatory certifications such as EU WVTA, thus smoothly entering European markets such as Italy.
It is outstanding quality that has earned Chery a growing number of consumers in traditional overseas markets such as Ukraine, Russia and Iraq, with its sales spiraling up. In emerging markets like Brazil and Serbia, Chery has been growing steadily and won popularity and trust from local consumers. Perfect marketing and service networks, reliable product quality and the favorable overseas reputation earned over the past decade are fundamental to Chery’s overseas success.
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