OREANDA-NEWS. August 3, 2011. Mobile communications operator life:) announces its financial and operational results for the second quarter of 2011. life:) delivers solid results with revenues in an increasing trend and costs under control.

In the second quarter 2011 life:) continued to increase its operational profitability. In Q2 2011 EBITDA grew by 16.7% year-on-year, and by 26.1% quarter-on-quarter to USD 23.7 million.  Accordingly, the EBITDA margin rose by 4.1 pp in the second quarter to 26.8% from 22.7% in Q2 2010, mostly due to the combination of such factors as cost-efficiency programs, a fresh approach to dealer commissions and sales channel, which resulted in lower selling and marketing expenses.

In Q2 2011, life:)’s revenues registered at USD 88.3 million, on a 12.9% quarterly rise, while remaining almost flat year-on-year. In terms of UAH, revenue demonstrated 13.3% quarterly rise and stayed flat year-on-year.    

During the quarter, life:) increased its 3 month active subscriber base by 4.9% to 6.4 million compared to the previous quarter, mostly due to regional campaigns aimed at new acquisitions. The decline in total subscriber base was mainly a result of the change in subscriber definition and churn starting from Q3 2010, aimed at closer monitoring of value-adding subscriber behavior.   

In Q2 2011 three month active ARPU climbed 27.0% year-on-year and by 9.3% quarter-on-quarter, chiefly due to the launch of new tariffs, as well as increased international calls and roaming revenues. MoU was realized at 237.3 minutes, increasing by 50.7% year-on-year and by 8.6% quarter-on-quarter.  

CEO of life:) Alexander Barinov commented that: “During the second quarter, we continued launching our customer-based products with special focus on regional offers and tourists coming to Ukraine, as well as on Ukrainians travelling abroad. In addition, we constantly improved and expanded our network. Thus, the positive results of the second quarter are a good reflection of our consistent efforts”.