OREANDA-NEWS. August 1, 2011. Sony Corporation has announced the following executive appointments.

as of September 1st,2011

    Yoshihisa Ishida       Deputy CEO and EVP, Sony Ericsson Mobile Communications AB      

            (Formerly, President of Home Entertainment Business Group and in charge of Platform and Partner Strategy, Consumer Products & Services Group)

as of August 1st,2011

Consumer Products & Services Group -- Corporate Executive, SVP

    Masashi Imamura      President of Home Entertainment Business Group       

            (Continues in charge of Product Design Innovation,

Formerly,President of Personal Imaging & Sound Business Group)      

    Ichiro Takagi President of Personal Imaging & Sound Business Group, Senior General Manager, Product Planning Division, Personal Imaging & Sound Business Group     

            (Continues as Senior General Manager, Corporate Planning Division, Personal Imaging & Sound Business Group

Formerly, Deputy President of Personal Imaging & Sound Business Group)     

Consumer Products & Services Group

    Gen Tsuchikawa       Senior General Manager, Business Development Division        

            (Continues as Senior General Manager, Corporate Development Division, Headquarters)          

    Hideyuki Furumi        Senior General Manager, Integrated UX and Product Strategy Division 

            (Continues as Deputy President of VAIO & Mobile Business Group, Senior General Manager, Business Planning and Strategy Division, VAIO & Mobile Business Group)      

    Tasuku Yazaki          Senior General Manager, Integrated UX Development Division  

            (Continues as President, VAIO & Mobile of America, Senior General Manager, VAIO Software Design Division)

            [Senior General Manager, Web Application Design Division, Software Design Group, Common Software Platform (as of August 1st, 2011)]   

Semiconductor Business Group, Professional, Device & Solutions Group

    Mitsuru Ito    Senior General Manager, Quality Reliability Division     

Software Design Group, Common Software Platform

    Tasuku Yazaki          Senior General Manager, Web Application Design Division       

            (Continues as President, VAIO & Mobile of America, Senior General Manager, VAIO Software Design Division, VAIO & Mobile Business Group)       

            [Senior General Manager, Integrated UX Development Division, Consumer Products Services Group (as of August 1st, 2011)]       

Procurement Group, Manufacturing, SCM, Procurement and CS Platform - Corporate Executive, SVP

    Kazuaki Takanose     Senior General Manager, Display Device Division        

            (Continues as President of Procurement Group)           

Procurement Group, Manufacturing, SCM, Procurement and CS Platform

    Kazuo Tsuruoka        Senior General Manager, Procurement Division 3         

            (Continues as General Manager, Procurement Department, Sony Energy Devices Corporation) 

Headquarters -- Corporate Executive, SVP

    Tsugie Miyashita       Senior General Manager, Corporate External Relations Division

            (Continues in charge of External Relations and Kansai Region)