OREANDA-NEWS. July 29, 2011. At 10:18 a.m. July 27, in Wuhu, Anhui Province, Chery’s 3,000,000th car is rolling off the line slowly in the focus of attention. So far, Chery has become China’s first independent automaker with an output over 3 million unit. Chery produced its 2,000,000th unit on March 26, 2010 and produced the 3,000,000th today. The period is no more than 16 months.

The 3,000,000th car rolling off the line witnessed the fast growth of Chery, which is China’s number one automaker. Besides sales, Chery has got number one and new achievements in many aspects such as core technology and brand promotion.

In 2010, Chery topped the sales list among Chinese independent auto brands for the tenth consecutive year with sales volume of 682 thousand and topped the export list among domestic passenger vehicle brands for the eighth consecutive year; also this year, Chery was listed among “Most Admired Chinese Companies” by Fortune China for the fifth consecutive year; in 2011, for the first time, Chery ranked among “Hurun Most Valuable Chinese Brands”. According to “China’s 500 Most Valuable Brands” released by the World Brand Lab in 2011, Chery’s brand value has been up to RMB 8.574 billion.

In the process from producing the 1st car to 3,000,000th, Chery has gained a solid foundation, made new leaps in aspects as product technology, quality control, customer service and brand promotion. Its core competitiveness has been improved continuously and a multitude of key auto technologies have been mastered through independent innovation.

As for traditional energy, in April 2010, Chery’s independent CVT automatic transmission came offline and went into production; in July, Chery’s independent DVVT car engine went into production, with which new Chery A3 was launched. In December, Riich G5 with Chery’s independent 2.0TDGI engine went on the market.

Regarding new energy vehicle, Chery has made greater achievements. So far, Chery has been able to independently develop and manufacture core products such as anode and cathode materials for lithium batteries and proton membranes for batteries, as well as three key core parts of electric vehicles-battery, motor and electric control, thereby maintaining its domestic lead in new energy vehicle industrialization.

Regarding R&D, in July 2010, Asia’s largest and most functional auto technology test center, with a total investment of RMB 1.5 billion and an area of nearly 300,000 square meters, was established in Chery. The center includes laboratories of automotive parts, energy conservation and environmental protection, road test, powertrain, passive safety, materials and measurement, as well as a test track for vehicle stability and NVH tuning, which can meet the need for testing 30 new models developed and 2,000,000 vehicles manufactured every year. The establishment of the center marks Chery’s system of independent R & D has become increasingly great, and will boost its capbility for independent innovation and international competitiveness. By the end of May 2011, Chery had applied for 5,981 patents and won 4,118, holding a safe lead in China’s independent automobile industry.

Chery’s improvements in quantities and quality have also gained recognition from consumers: according to the study and survey of customer satisfaction index (CSI) of Chinese vehicles released by J.D.Power in 2010, Chery’s CSI soared to a record 815 points in 2010, ahead of major foreign enterprises and joint ventures such as Benz, Shanghai Volkswagen and Changan Ford. On October 19, 2010, as a result of the national survey of auto customer satisfaction in 2010 released by the National Customer Committee of China Association for Quality, Fulwin2 and QQ ranked first in A0 and A00 segments respectively.

While forging ahead in the domestic market, Chery has been pursuing globalization with all means. So far, Chery has owned 12 overseas manufacturing bases and over 1,000 overseas sales outlets. The sound operations of these bases and outlets have boosted Chery’s overseas output and sales, consolidating its foundation for market growth. According to sales data in June, Chery’s exports have accounted for more than one third of the total sales.

In both traditional overseas markets and emerging markets, Chery’s sales have maintained strong growth. In Russia, a traditional market, Chery has sold 9,364 units in the first half of the year, up 153.6% year on year; in Ukraine, another major traditional market, Chery has sold 6,652 units in the first half, almost the level before the financial crisis. In Brazil, Chery’s sales soared to 18,000 cars, up 321% year on year. At the same time, in emerging South American markets like Chile, Uruguay and Peru, Chery has seen rocketing sales.

The Chery’s 3,000,000th car rolling off the line is a major step of Chery on its journey of globalization. In the coming five years, Chery will renew efforts to build an internationally competitive and admired auto brand. It is believed that Chery will march more steadily and rapidly on the road of globalization.