OREANDA-NEWS. July 25, 2011. Tata Power, India's largest integrated private power utility, won several accolades at the prestigious CMO Asia Awards 2011 for excellence in brand and marketing, organised at Singapore.

The award categories won were as follows:

Best marketing campaign of the year: Tata Power Energy Club.

Best in-house magazine: Transmission Lines, quarterly in-house magazine.

Best in-house technical training.

The award was received by KV Rao, resident director, Singapore office, on behalf of Tata Power.

The CMO Asia Awards are first-of-their-kind accolades recognising organisations, chief marketing officers, professors from the greatest B-schools of Asia, and HR professionals, who have shown leadership in their respective fields combined with consistent innovation and strategic marketing. The awards are judged by an independent, hi-calibre jury of professionals from across Asia in various categories.

The countries which are participating in the CMO Asia Awards are Australia, Bangladesh, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Oman, the Philippines, Qatar, Sri Lanka, South Korea, Singapore, Saudi Arabia, Thailand, Taiwan, Turkey and the UAE. CMO Council and Marketing Institute of Singapore are the strategic partners. The Wall Street Journal is the official business newspaper.

Speaking on the recognition, Anil Sardana, managing director, Tata Power, said, “I am delighted to see Tata Power being felicitated on a global platform for its various initiatives. It is our endeavour to have best-in-class branding as well as learning and development practices. This award will further motivate us, in our efforts towards being a world-class organisation.”

Tata Power Energy Club, Tata Power’s nationwide energy conservation movement led by schoolchildren, which has been awarded the ‘Best marketing campaign of the year’ is bestowed to recognise an organisation for designing a powerful and successful energy conservation campaign.

Tata Power Energy Club has also been recently awarded the ‘Most innovative campaign’ at the USA’s The Energy Daily’s 2010 Leadership Awards. It was bestowed with the Gold Award by the Association of Business Communicators of India (ABCI) in the 'Environmental communications' category and was ranked number two out of 22 entries in the 'Earth care' category of Siemens Ecovative Award 2010.

This award is a further shot in the arm for the campaign that is extremely active and encourages the whole family to practise energy conservation in their daily lives in various cities — Delhi, Mumbai, Jamshedpur, Bengaluru, Kolkata, Ahmedabad, Belgaum, Pune and Lonavla. Under the programme, students from schools undergo a simple but effective audio-visual presentation session, creating awareness on the increasing demand for energy, the existing gap between demand and supply and the impact on the environment. Further, Tata Power Energy Club guides students to prevent wastage of resources. Today, Tata Power Energy Club has covered 400 schools and sensitised more than 2.8 million (28 lakh) citizens across the nation and over three million units of electricity have been saved till date. The club is proud to have more than 19,095 'Energy Champions' and 32,257 'Energy Ambassadors' this year who are spreading the mantra of energy conservation among people across various age and income groups. Today, there are 154 mini Tata Power Energy Clubs across Mumbai, which are run by the schoolchildren with the aim to stop wastage of electricity.