OREANDA-NEWS. July 15, 2011. A major media business event was held in Moscow – the "Media Manager of Russia 2011" awarding ceremony. This year our Company has a lot to be proud of: Irina Lanina, Vice President of SITRONICS for Corporate Communications, has become the winner in the category for 'Implementation of new tools to develop high technology, promote innovative culture in the society and extend the geography of the brand awareness'.

Such a strong acknowledgement in the professional PR environment is the result of significant efforts put by Irina into the Company's brand promotion for the past 4 years. Much has been accomplished during those years: various PR campaigns held to create a positive image of the Russian hi-tech industry, programs launched to promote interest in information technology and microelectronics among general public, including the art object exhibition "Invisible and Visible" in the Sheremetyevo international airport and the "Learn Mathematics!" social internet project, among others. To increase the brand awareness both in Russia and abroad, new approaches and creative ideas were adopted.

"The promotion of interest in high technology is a challenging task. I am pleased that the panel of judges of such a prestigious Award evaluated our new creative approaches to promote the Russian microelectronics and high-tech industry as a whole according to their merits", Irina Lanina commented. "I really hope that joint efforts of media society will prove the significance of these industries for the development of Russian innovations."

The "Media Manager of Russia" national award has been held since 2001. It was introduced mainly to propagate the information about milestone events in media business. The award was established by the "Media House" publishing house and the "SIT News" magazine. The symbol of the award is a gull hovering over the sea. The statuette of the gull bestowed to the winners symbolises freedom, transparency and infinite possibilities in media business.

According to some independent experts and representatives of the media society, the

"Media Manager of Russia 2011" award is justly considered a professional and prestigious event to evaluate modern achievements in Russian media business. In 2011, over 90 best Russian top managers were nominated for the award. The nominees were evaluated in 4 rounds by the votes from social organisations, members of the Expert Board, the panel of 220 judges and members of the Award Board of Trustees.