OREANDA-NEWS. July 14, 2011. The new brand of dairy products – Vita-Lact will soon appear in the Moldovan market. It will be developed with assistance of the US expert Paul Smidt for dairy products of the Vita-Lact cooperative from the Ignatei village of the Rezina region.

The American experts is visitng Moldova during July 5 – July 15 to provide voluntary assistance to Moldovan agricultural enterprises within the framework of the “From Farmer to Farmer” Program implemented in our country by the CNFA organization with USAID’s financial support. Paul Smidt is the consultant on product packing issues with more than 40-year experience.

He will help the Vita-Lact cooperative work out an attractive design of the package, a logotype and labels for dairy products. In future, Vita-Lact will also develop the marketing plan with further support of the American export to promote the new corporate brand of its dairy products.