OREANDA-NEWS. July 13, 2011. In 2010, Absolut Bank won the prestigious EFFIE/THE BEST BRAND award. The prize was awarded for the advertising concept “The Bank That Understands” and the subsequent communications campaign.

EFFIE/THE BEST BRAND contest highlights the largest brand building campaigns across the whole range of goods and services, from consumer goods to corporate image positioning. The brands participate in the contest and are awarded independently in 33 nominations. Absolut Bank was presented in the nomination “Financial organizations. Products and services. Insurance”.

Ivan Anisimov, Deputy CEO of Absolut Bank, says: “The concept “The Bank That Understands” is a very precise reflection of a key principle of the Bank’s development strategy. We seek to offer our each customer the financial solutions that would best match their individual needs in a particular situation. We are very pleased that the professional community so highly appreciated our principle and the advertising concept that reflects it.”

EFFIE/THE BEST BRAND is an international professional award in brand building and Russia’s most important award in marketing communications. This is the only contest in this country that is recognized internationally and licensed by the American Marketing Association (AMA). EFFIE is awarded for the main achievement in advertising and marketing communications, i. e. effectiveness.