OREANDA-NEWS. July 08, 2011. The Bank of East Asia (“BEA”) has celebrated the opening of its new branch, SupremeGold Centre, and i-Financial Centre in Shun Tak Centre, Sheung Wan. BEA Director and officiating guest of honour, Mr. Wong Chung-hin, was joined by BEA's Chairman & Chief Executive, Dr. David K.P. Li, and other directors and senior executives of the Bank at today’s opening ceremony, reported the press-centre of BEA.

The Shun Tak Centre Branch and the adjacent SupremeGold Centre and i-Financial Centre are conveniently located in Shun Tak Centre right above the MTR station.

With a total floor area of over 1,400 square feet, the new BEA location offers customers the convenience of both manned service desks and advanced automated banking services.

In addition to the full-service Shun Tak Centre Branch, the new Shun Tak SupremeGold Centre offers a wide spectrum of highly personalised wealth management services including investment funds, linked deposits, securities trading, currency trading, insurance, consumer loans, mortgage loans, and much more. BEA’s innovative i-Financial Centres provide convenient banking services to customers during extended business hours.

The Shun Tak i-Financial Centre is equipped with self-service machines and manned service desks available for customers to conduct transactions. The advanced “i-Teller” booths enable customers to perform banking transactions with BEA Customer Service Representatives via video call.

“We are very pleased to announce the extension of our service coverage to Shun Tak Centre,” said Mr. Simon Lau, General Manager & Head of Personal Banking Division at BEA. “Shun Tak Centre is an important commercial complex and a major transportation hub for the Pearl River Delta. By setting up a branch, SupremeGold Centre, and i-Financial Centre in one location, we can effectively meet the diverse banking and financial needs of shoppers and merchants, as well as commuters and others travelling between Hong Kong and Macau and other cities in the Pearl River Delta,” he added.

BEA operates one of the largest networks of any bank in Hong Kong including 88 branches, 59 SupremeGold Centres, and 4 i-Financial Centres throughout the city.

Located at Shops 305B & 305M, 3/F, Shun Tak Centre, 200 Connaught Road Central, Sheung Wan, Hong Kong, the Shun Tak Centre Branch and SupremeGold Centre are open for business from 9:00 a.m. to 5:00 p.m. (Monday to Friday) and 9:00 a.m. to 1:00 p.m. (Saturday). To offer more flexibility, the Shun Tak i-Financial Centre is open for business from 9:00 a.m. to 7:00 p.m. (Monday to Saturday). For more information on the services available, please contact the Shun Tak Centre Branch Manager, Ms. Yip Pui-yuk on (852) 3609 1550.