Raiffeisen Bank Aval Brand Recognized as Most Valuable
OREANDA-NEWS. July 7, 2011. According to the results of the all-Ukraine rating program “Guard of Brands
As the editorial of the GVardia magazine reads, Raiffeisen Bank Aval has increased the value of its brand by more than UAH 1 billion to UAH 8.26 billion in comparison with 2009.
Volodymyr Lavrenchuk, CEO of Raiffeisen Bank Aval, named customer confidence among the main components of a corporate brand of any successful financial institution. “We are proud of the fact that despite the global financial crisis, we have managed to preserve and even increase the value of our brand. This is explained by a positive perception of Raiffeisen Banking Group in Central and
The new “Guard of Brands” rating represents
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