OREANDA-NEWS. July 7, 2011. Tata Teleservices (TTSL), the country’s fastest-growing dual-technology telecom service provider, today, launched enhanced location-based services (LBS) for enterprise customers which will enable them to give a real-time view of the location of their assets and combine other business data to improve productivity and operational efficiency. TTSL will offer enterprise customers a host of applications leveraging its LBS platform. These applications will broadly include:

Vehicle tracking services: Fleet management, taxi management.

Asset tracking services: Cargo management, consignment tracking , ATM finder.

Workforce management solutions: Employee safety, sales force automation, service ticket allocation.

TTSL's LBS are powered by multiple technologies which ensure a rich user experience especially for the enterprise customer segment.

In addition to the traditional GPS-based navigation / tracking technology, TTSL also offers LBS powered by assisted GPS (A-GPS) and mobile network-based location technology to deliver seamless and accurate tracking services.

The A-GPS service, which is powered by Qualcomm, will use the most advanced positioning methodology to provide customers the flexibility of tracking assets inside buildings and structures as well. With the launch of A-GPS, TTSL becomes the first telecom service provider to offer such advanced tracking services in the Indian market.

The mobile network-based location technology enables workforce management services through mobile phone devices thereby opening up a completely new market segment.

“Technology has transformed the way enterprises conduct business today. The new paradigm in telecom services lie in providing location-based inputs to various business applications with a view to ensure workforce safety, enhance productivity and minimise investment risk by time-to-time following up of security of an asset. These solutions will be across various industry segments and will include applications such as vehicle and fleet tracking, consignment and cargo tracking, insurance solutions, fuel consumption monitoring, workforce tracking including employee security solutions, navigation assistance, identification in case of emergency, map assistance through location points of interest, etc,” Sukanto Aich, president, Tata Teleservices Enterprise Business, said.

“Tata Teleservices offers more flexibility to enterprise customers in terms of service options. Unlike the traditional GPS technology our location-based services offer far greater accuracy along with real-time access, since it is based on a hybrid A-GPS and cell tower technology platform. The A-GPS service will provide enterprise customers the ability to track assets inside buildings and covered structures and the mobile network-based location technology-powered solution will enable enterprises to implement workforce management solutions including employee safety," he added.

Customers will be provided with a secure web portal / GUI access to track and generate relevant reports related to the movement of the vehicles or consignments. The reports and alerts will be integrated with SMS or custom mobile applications which will be developed for the customers based on their specific requirements. TTSL proposes to leverage LBS offerings through its capability to develop, operate and manintain end-to-end service to its valued enterprise customers.