OREANDA-NEWS. July 05, 2011. UNY Co., Ltd. (headquartered in Inazawa-shi, Aichi; Tetsuro Maemura, President), Circle K Sunkus Co., Ltd. (headquartered in Chuo-ku, Tokyo; Motohiko Nakamura, President), FamilyMart Co., Ltd. (headquartered in Toshima-ku, Tokyo; Junji Ueda, President and CEO) and ITOCHU Corporation (headquartered in Minato-ku, Tokyo; Masahiro Okafuji, President & CEO) are launching the first merchandise from Hahanokimochi, a new brand under the Karada Smile Project, which was collaboratively planned, developed and implemented by the four companies. The UNY Group and the ITOCHU Group will continue the Karada Smile Project to offer products and services that are valued by customers.

Brand name 
Hahanokimochi

The concept of the new product comes from a motherЃfs unceasing wish (kimochi) for the good eating habits of her whole family, including an appropriate nutritional balance and calories and a sufficient intake of tasty vegetables.
Concept 
ЃEEat as much healthy food as possible.

ЃEAs much as possible, satisfy your body with food.
About the product 
ЃEOur focus is on low calories, high dietary fiber and flavor.

ЃEThe motif on the product package is a letter written by a mother who is wishing for the wellbeing of her whole family who may live far away. Consumers will experience warmhearted feelings as well as tastiness and health.

ЃEThe opinions and requests of as many customers as possible have been reflected. As a result, the new products are healthier and tastier.Ѓ@Ѓ@
 ЃEThe two new items in the Calorie Light Series (four items for Apita and Piago) are filling, rich in flavor and low in calories. The other two items in the Colorful Vegetable Series are characterized by having domestic vegetables kneaded into the dough, as well as their color and chewy texture.

Product informationProduct name Selling price Characteristics
Eat more and consume fewer calories with Tokachi tsubuanpan   Your Mom 115 yen Light, fluffy dough is baked into low-calorie Tokachi tsubuan rolls.
Cream-filled roll, rich in custard and low in calories   Your Mom 115 yen Light, fluffy dough is baked into low-calorie custard cream rolls.
Time to eat some vegetables? This soft omelet contains Japanese carrots   Your Mom 140 yen Soft omelet containing Japanese carrots and refreshing whipped cream.
Soft omelet with tomato and honey: these vegetables are not like vegetables   Your Mom 140 yen Soft omelet containing Japanese tomato and honey-flavored whipped cream.