OREANDA-NEWS. June 30, 2011. In alignment with UnionPay, China Eastern Airlines Corporation Limited and Hanting Hotel Inc, Agricultural Bank of China Limited (ABC) officially launched a release ceremony for the Kins Hanting Eastern Miles Card (the "Kins Card"). It is the first inter-industrial tripartite co-branded business travel card in China. The card is intended to provide full-scale and convenient travel experience to users through the forging of a new business travel service platform. It reflects ABC's attention on the business travel market and its concept in realizing depth marketing and exploration of business travel market through industrial alliance, reported the press-centre of ABC.

The Kins Card is an all-in-one card which consolidates Kins UnionPay Credit Card, CE-Air Travel member card and Hanting member card. It aims to provide characteristic services covering business travel consumption areas such as finance, aviation and hotel to customers frequently travel among major cities in China and abroad. The Kins Card is classified into classic card, golden card and platinum card. All card holders are entitled to exclusive services and guarantee including automatic air mileage redemption, aviation accident insurance and card missing/stolen insurance, check-in discount and reservation bonus points. The Kins Card is the first to consolidate Hanting room card functions into a credit card, which provides more convenience and saves time for card holders.

ABC has been developing travel-related services as its long-term strategy through forging in steps an optimized business travel service platform based on customers' needs, which provides a package of travel-related financial services and products covering the entire course of travel. In terms of credit card products, ABC has developed in succession a series of travel cards targeted at popular travel destinations - the Hong Kong Travel Card and the Taiwan Travel Card, a series of co-branded business travel cards including the co-branded cards with Ctrip and Hainan Airlines, as well as featured travel cards targeted at travel destinations such as Guangdong, Shanghai and Hunan, etc, so as to provide more diversified product options for the customers.

As for services, ABC established strategic partnership with Ctrip, Mango City and Elong etc., to provide card holders with all-around travel services including flight tickets, hotel and business resort. Regarding innovation concerning customers' travel experience, based on the principle of "preference, value-addition and innovation", ABC organized and publicized wide scale domestic & overseas travel activities for card holders in many times, which has established a remarkable influence in the society. In 2011, to further promote the service quality for business travel customers, ABC launched the "Happy Travel" program - a themed activity that creates economical and convenient travel solutions in terms of travel planning, express payment and special offers.

This time, the strategic cooperation between ABC and leading business travel companies-China Eastern Airlines Corporation Limited and Hanting Hotel Inc. - is a milestone which signifies a new breakthrough of the Golden Spike credit card in inter-industrial cooperation and creates a new model of bank-enterprise cooperation. The cooperation among the parties will exploit the advantages they hold in their respective industry in terms of brand, resource and service. It will also create a brand duplicate effect through the alliance among the financial industry, aviation industry and hotel industry, and bring comprehensive service experience to business travel customers.