OREANDA-NEWS. June 22, 2011. Tata Housing Development Company (Tata Housing), one of the leading real estate companies in the country, which builds and designs high-performance buildings, was honoured with the recognition of being India’s Best Marketed Real Estate Company 2011 by 4Ps Business and Marketing magazine.

Commenting on the achievement, Brotin Banerjee, CEO and MD, Tata Housing, said,” At Tata Housing, it’s our constant endeavour to create benchmark projects across all segments on a pan-India level, based on the consumer’s needs and requirement. The recognition from 4Ps magazine, is a testimony of our success in providing the best-in-class projects and being able to efficiently and creatively market the same. We are extremely happy to receive this recognition and it will strengthen our commitment to create landmark projects across the country.”

With the economic conditions reviving, consumers / investors are again on the trot for the best possible opportunity to fulfill their real estate dreams. Under such a scenario, 4Ps Business and Marketing in association with Indian Council for Market Research conducted a survey in Delhi, Mumbai, Kolkata, Bengaluru, Chennai, Pune and Ahmedabad to find out which companies are playing the marketing game to perfection. To identify the best marketed real estate companies, the survey used multiple parameters including infrastructure, financing options, location, past projects, timely completion and possession, transparency, reliability and stability, and interviewed brokers / agents and buyers, both individual and corporate, as the respondents. A sample of around 50 respondents was covered in each city. The final list was prepared based on the frequency of responses obtained from the respondents. A separate opinion poll was conducted to list the top companies under the various categories such as most recalled, trusted, etc.