OREANDA-NEWS. June 17, 2011. The grand theatrical release of the Beginning of the Great Revival, a movie intended as a gift in celebration of the 90th anniversary of the Communist Party of China, was held in Beijing on June 8. Along with many starring actors and actresses, Directors Han Sanping and Huang Jianxin appeared in the ceremony and said they hoped that the movie will be remembered as a landmark masterpiece in the Chinese movie history. As the movie's only partner of the banking industry, Bank of China, taking it as an opportunity to appreciate and reward its customers and to celebrate the Party's 90th anniversary, will launch a nationwide promotion to offer discounted tickets to buyers using Bank of China's cards.

Zhong Xiangqun, General Manager of Bank of China Personal Finance Unit (Bank Card) is presenting the Bank of China Platinum Credit Card as a gift to Han Sanping, chairman of China Film Group Corporation and director of the movie

At the press conference before the ceremony, Bank of China presented the Platinum Credit Cards as gifts to the movie's main staff and expressed sincere appreciation to its customers and partners that have supported the bank all along. Han Sanping returned Bank of China a gift, a miniature of the pleasure boat in Nan Hu where the first Party Congress was held. He was also wholeheartedly thankful to Bank of China for its tremendous support during the cooperation. 

With the movie officially hitting the big screen across the country on June 15, Bank of China will launch a promotional activity in 17 provinces and municipalities in June and July. Under the theme of "enjoy the movie at discounted price by using Bank of China's cards", audience who purchase the movie tickets by Bank of China's cards at designated cinemas will enjoy various kinds of preferences including direct discount or exchange for tickets at lower prices. Zhong Xiangqun, General Manager of Bank of China Personal Finance Unit (Bank Card), said that this marketing activity was designed to attract more customers, especially young customers to walk in cinemas to learn and memorialize this glorious time in history by watching the Beginning of the Great Revival. 

The Beginning of the Great Revival reviews the ten-year history from the Xinhai Revolution to the convening of the first Party Congress. Bank of China, established under the authorization of Dr. Sun Yat-sen in 1912, experienced and witnessed the time that later proved to have changed the destiny of the Chinese nation. Sticking to the principle of serving the public and revitalizing national banking industry from the very beginning, Bank of China has survived turbulent periods and has laid a solid foundation and won an outstanding prestige. It has created many "firsts" in the Chinese banking history, including the first overseas branch office, the first credit agency, the first ATM, the first credit card and the first on-line banking. Bank of China, with 100 years of development, has grown to be a world class national banking brand and will, by holding on to the spirit of striving for excellence, start the journey of a new century together with its customers.