OREANDA-NEWS. June 15, 2011. The lender is teaming up once again with OPORA Russia, this time to organize a webinar entitled “Real Action Marketing”. On June 14 Contact Expert President Grigory Trusov will give an online talk on how consumer behavior changed in the wake of the economic crisis, detail today’s key marketing tools, and answer questions from the SME community

Drawing on real-life examples, top marketing consultant Grigory Trusov’s online seminar will deal primarily with the creation and optimization of reputation and game mechanics in marketing, focusing on issues such as branding, image, and reputation, and underscoring the essential differences between these three concepts.

On June 1 Grigory Trusov conducted a breakfast meeting hosted by OPORA Russia and Uniastrum Bank that looked at consumer expectations in the new economic environment, authentic marketing, and the secrets of effective business to consumer communication. Entrepreneurs attending the event were able not only to listen to one of Russia’s top business coaches, but also had a chance to meet and talk in a relaxed atmosphere with fellow members of the SME community and find out about Uniastrum’s special loan initiatives for small and midsized business. The participants agreed that knowledge of marketing tools, skill in using them, and a sensible borrowing strategy are essential for building a successful business.

The forthcoming online seminar will enable a large number of entrepreneurs to watch and listen to Mr. Trusov live, ask questions via text messaging, as well as communicate with other participants. Persons wishing to take part in the seminar should register at http://www.opora-credit.ru/conference/seminar/registration/. Further details of the webinar will be sent to participants by e-mail the day before the seminar. Questions to Mr. Trusov can be submitted on registration. The deadline is 6:00 pm, June 13. 

“Thanks to the Internet, business owners from all over Russia will be able to take part in the seminar,” notes Svetlana Chubakova, Uniastrum’s Vice President for Small Business Development. “We are pleased that our joint initiatives with OPORA Russia are proving so popular and are helping entrepreneurs to build their businesses.”