OREANDA-NEWS. June 15, 2011. Tata Steel, on June 14, 2011, launched ‘Valueabled.Com’ an online campaign targeted towards all who wish to make a difference. It seeks to provide a forum for Indians, especially the youth, to come forth, discuss and debate on the values and beliefs that shape up our lives today. The website will be available on the 15th of June, 2011 at 12:00 AM.

Powered by Tata Steel, a corporation with values that are stronger than steel, www.Valueabled.com derives a lot from its creators. This digital campaign seeks to provide a common platform for all stakeholders to discuss and understand better, the values that make us what we are.

This digital platform, powered and independently administered by TATA Steel ,seeks to promote active involvement via the website, social media like Facebook and Twitter, through polls and discussion forums, in the debate on the values that shape India and in turn shape our daily lives. Through this platform, people can voice their opinion, hear others speak their mind, cast their votes in Polls online on issues that garner their attention, watch videos on related issues etc. In all, this initiative aims to actively engage the stakeholders to showcase the psyche of the nation as regards its values and beliefs.

The website www.Valueabled.com, the Facebook and Twitter pages, as well as the online Polls and Discussion forums will serve as touchpoints for the stakeholders to make themselves and their opinions heard.