OREANDA-NEWS. June 15, 2011. ICBC is celebrating the "June 1" International Children's Day by the launch of "Growing Up Together" under Baby Growth Card, a nationwide campaign where Parent-Child Class Activities on Financial IQ education are held for the children. The wide range of Parent-Child activities help kids establish financial awareness and build positive and healthy money concepts.

The campaign is one of the value-added service activities under Baby Growth Card - the first bank card in the country launched by ICBC last year dedicated to Parent-Child education. The campaign will last for three months. Youngsters, kids and their parents are invited to the special activities with the central theme of boosting the Financial IQ and healthy growth of the children.

As related by an ICBC executive, Baby Growth Card fits together closely the financial need of a modern family and is warmly received by the parents once launched. As of today, ICBC has issued over 1 million Baby Growth cards nationwide. The card is a family-based card and issued under a collection of "Baby Card + Daddy Card + Mammy Card". Card design is a collection of 12 Chinese Zodiac Cartoon Animals. Besides the beautiful design, the card also comes with many innovative functions. Apart from the basic functions of a bank card, a Baby Growth Card has exclusive functions and services for parents to manage the financial matter for their children. First of all, this is a set of cards for growing the funds for the kids. Parents can use the Daddy Card or Mammy Card to deposit money into the Baby Card, in regular periods and automatically. The kid can also take the Baby Card as the "piggy bank" to save the pocket money, New Year red-packet money or scholarship funds. The whole family saves money for the kid, at the same time helping the kid to develop responsible money habits at an early stage. When the kid is studying in another place, parents can transfer or remit money to the Baby Growth Card for the payment of tuition fee and living expense. When the child grows up and starts working, he/she can deposit the money into the Daddy Card and Mammy Card in regular periods and automatically at a pre-set limit as one way to return the love to the parents. Apart from these, ICBC offers value-added services for the holders of Baby Growth cards. An example is the "Pacific Happy Child Investment Plan", an insurance product especially for the young available in specific areas. While offering protection for the children' growth, included in the plan are: appointment with pediatrician, health SMS, domestic and overseas emergency assistance services. Moreover, ICBC delivers exclusive precious metal products to the holders of Baby Growth cards to capture the memories of the kids growing up. If the child goes abroad to study, ICBC can also offer many financial services such as currency exchange service, opening of overseas A/C in advance, international credit card.

The healthy growth of the children is a topic of common concern, said an executive with ICBC. ICBC will develop more exclusive products and offer more value-added services to meet the needs of the children for their learning, living, education, medical and health. The Bank is joining millions of families to take care, witness and wish the youngsters and kids to grow up healthily, happily, with all the blessing.