OREANDA-NEWS. June 03, 2011. The "Ideal Employer Rankings for Chinese College Students 2011" was officially released and Bank of China ranks, for the second straight year after 2010, on the top for business students, reported the press-centre of Bank of China.

Adhering to the principle of focusing on people, Bank of China in recent years has made tremendous efforts in human resources management reform as well as talent and corporate culture development to ensure the growth of its staff along with the bank.

Meanwhile, by continuously improving its campus recruitment, Bank of China has built a good employer image that is widely recognized by the society, especially college students. It has been ranked on this award for seven consecutive years since 2005.

Sponsored by Globe of Xinhua News Agency and professionally supported by Universum, an employer branding survey institution, the "Ideal Employer Rankings for Chinese College Students" received 46,080 valid questionnaires from 90 key universities and colleges and conducted 130,000 evaluations on ideal employers. The result was released by the students' fields of study after a statistical analysis.?

Established in 1988 in Sweden, Universum is currently the largest and most authoritative institution on employer branding survey in the world. More than 400,000 students and employees worldwide participate in its career expectation survey each year.