OREANDA-NEWS. On June 1, Uniastrum Bank is sponsoring a meeting hosted by OPORA Russia Business Club themed “Real Action Marketing”. The guest speaker will be top Russian marketing consultant Grigory Trusov, President of Contact-Expert agency, reported the press-centre of Uniastrum Bank.

The meeting will deal primarily with new reputation and brand promotion tools that are now replacing direct advertising, as well as the available SME financing options. Uniastrum loan experts will be explaining the Bank’s exclusive package of lending programs, Sensible Credit, which enables borrowers to select the loan scheme most suited to their objectives, financial strength and/or individual projects.

The main event will be a talk given by Grigory Trusov, an internationally recognized expert, winner of numerous international prizes in the marketing sphere, the author of best-selling books on marketing and sales techniques, with 15 years of hands-on experience involving over 350 successful marketing projects in 12 countries. The talk will include issues such as branding, image, and reputation management, particularly with regard to small and medium enterprises, reputation management tools and optimization strategies, reputation risk and avoiding the possible pitfalls, and B2B marketing promotional skills. Entrepreneurs attending the event will also have an opportunity to talk in a relaxed atmosphere with fellow members of the SME business community, find out about Uniastrum’s special initiatives for small and midsize businesses, receive expert advice from Bank staff, and apply for loans.

The breakfast meeting will be held from 10:30 am to 1:30 pm at Novotel Moscow Centre Hotel, 23, Novoslobodskaya St., Moscow.

“Nowadays small and medium businesses have a far greater chance of succeeding with a sensible borrowing program and a sound promotion strategy,” notes Svetlana Chubakova, Uniastrum’s Vice President for Small Business Development. “We are pleased that we are able to help entrepreneurs gain greater knowledge and discover new ways to develop their businesses, and we are ready to offer them easy terms and conditions that are geared toward realizing their goals.”