OREANDA-NEWS. May 25, 2011. ROSNO has presented a lighter version of the company’s official website for mobile internet users. Now all clients accessing the website www.rosno.ru from their mobile phone will be automatically redirected to the website’s mobile version, http://m.rosno.ru, reported the press-centre of ROSNO.

The growing popularity of the mobile internet is a beacon for the companies paying special attention to their clients. Pursuant to its market management strategy, ROSNO pays much attention to the issues of convenience and comfort for the clients when they interact with the company.

The major advantage of the website’s mobile version is that it is lighter. This enables faster page loading and lower data traffic. The mobile version enables quick access to the information most important for the clients: office addresses, description of insurance products, recommendations on what to do in case of an insured accident, as well as the latest news from ROSNO. For further details, visitors can click the full website version.

"ROSNO is actively developing and implementing state-of-the-art electronic instruments.The latest surveys show that the mobile internet audience is rapidly growing, particularly from among the regional users. The audience of ROSNO’s website also consists not only of the standard internet users, as about 2 to 5% of the website’s weekly audience use their mobile phones to view information. The availability of a lighter, mobile website version is becoming bon ton for companies and one of the additional customer loyalty-boosting instruments", says Ms. Svetlana Beri, head of ROSNO’s E-Business Support Department.

The launch of the website’s mobile version is a logical step within the company’s consistent customer service improvement strategy. Earlier, ROSNO presented the insurance application for iPhone and mobile devices based on the Android platform.