OREANDA-NEWS. May 23, 2011. National Aluminium Company Limited (NALCO), has appointed world-renowned sand artist Shri Sudarsan Pattnaik as its first brand ambassador. Announcing this here today at NALCO’s Corporate Office, Shri B.L. Bagra, CMD, said that the company is happy to have an internationally acclaimed personality as its brand ambassador. Shri Pattnaik through his art represents innovation, excellence and commitment, similar to the core strengths of NALCO. Moreover, the company has always patronized art, culture and sports as part of its CSR activities, Shri Bagra added. Speaking on the occasion, Shri Pattnaik said: “It is a great honour for me to be part of this Navratna PSU. I am proud to be associated with such an iconic brand and I am hopeful that this association will be mutually rewarding”. It may be mentioned that, Shri Pattnaik through his innovative art form has been successful in spreading various social messages. Recently, he had won the 'People's Choice' gold medal at the 3rd World Sand Sculpture Championship, held in Moscow.