OREANDA-NEWS. May 20, 2011. County-level Marketing Publicity of Retail Products of Agricultural Bank of China Limited (ABC) was officially launched in Zhejiang province. Ms. Li Qingping, Chief Director of Retail Business and General Manager of the Retail Banking Department, and persons in charge of the Housing Finance and Personal Credit Department, the Farmers Banking Department, the Credit Card Centre and the e-Banking Department attended the ceremony, reported the press-centre of ABC.

At the ceremony, Ms. Li stressed the objectives of the publicity activities on ABC retail products in developed counties. The activities aimed to help county-level outlets comprehend product features, targeted customers, risks and benefits of retail products and provide better financial services to county-level customers.

After the launching ceremony, ABC will dispatch ten marketing publicity teams to carry out publicity activities on retail products, including personal wealth management, funds, gold, personal loans, e-Banking, credit card and loans to rural households. They will focus on product features, targeted users and marketing points. By joint marketing publicity of the Head Office and the Branches, the outlets will be equipped with more product knowledge and marketing techniques. A number of business managers will be trained to improve the marketing ability of the county-level staff. Meanwhile, efforts will be made to expand the customers based in governments, industries of finance, power, telecommunication, education and health care, and medium and high-end customers such as private business owners.

Thus, ABC will realize its effective occupation and strengthen its competitive position in the county-level retail market.

Recent years, ABC has taken a number of active measures in the retail business transformation, and achieved remarkable results. In 2010, the savings deposits of ABC reached RMB5.05 trillion, and was listed No.1 of the market share. The balance of personal loans stood at RMB990.5 billion, with the market share of the stock increasing to 19.8% and the growth rate ranking the first in the banking industry. The number of credit card issued to customers was 24.48 million, and its growth rate was the highest. The number of contracted e-Banking customers reached 148 million, and the market share of the e-Banking revenue was the biggest in the industry. The personal intermediary business products sold RMB1.21 trillion in value, which exceeded the total sales during 2004-2008, and the market share of RMB settlement business income held the lead.