OREANDA-NEWS. May 19, 2011. Earlier, the "2010 China Financial Marketing Award" program was held in Beijing. ICBC came first and won the 2010 "Top 10 Financial Products Award" for its marketing cases on Online Loan Link services to small enterprises, reported the press-centre of ICBC.

This year's award program was sponsored by Chinese Banker magazine in cooperation with CBN TV, BTV, Sohu.com, Economic Observer and Development Center of Chinese Banker, and coordinated by the China Banking Association and many renowned universities and research institutes in China. ICBC presented its marketing cases on Online Loan Link services to small enterprises from different metrics – target market, product positioning, brand integration, marketing and promotion, benefit evaluation, risk prevention and control. The judging panel of industry experts from areas of financial, advertising and marketing selected the winners through different screening stages. ICBC was praised for its achievement in the marketing cases.

As related, Online Loan Link, an ICBC online financing product designed for small enterprises, has the following features: borrow and repay anytime, self-service, automatic, highly efficient and low consumption. To customers, the service saves a lot of time, no need to run to the bank. To companies, the service reduces the cost of loan and relieves the financial burden.

In the next move, ICBC will continue to drive the online loan link service and look for best delivery of financial products to meet the funding requirement of small enterprises, said an executive with ICBC. The objective is to improve the financial service level to small business owners.