OREANDA-NEWS. May 17, 2011. In 2010 INTERPROMBANK celebrated the 15th anniversary of its activities in the Russian market, summed up the results and defined the strategy for further development. The Bank’s shareholders took the decision to launch a rebranding process, which would reflect and convey to customers and partners the evolutionary changes that have occurred with the Bank since its foundation. The main results of INTERPROMBANK’s activity are impeccable reputation of a reliable institution guaranteeing financial stability to its customers, acquired rich experience in managing customers' funds and a wide range of partners with whom the Bank established mutually beneficial relations. Today all this allows the Bank to go up to a new development stage, making emphasis in its work on supporting strategically important innovation and modernization projects, encouraging small and medium-sized businesses, as well as to bring to the financial market a new banking product featuring individualized comprehensive services to large corporate and private customers - private banking.

INTERPROMBANK developed a new corporate identity and logo, designed to reflect the change in its development paradigm. The main goal of rebranding is to consolidate the perception of the Bank as a modern universal financial institution providing reliability and efficiency for its customers, and to demonstrate the Bank's focusing on high-class services. Semantic, verbal and visual characteristics of the new style bear the image of the bank, conservative enough, but at the same time dynamic in accordance with the requirements of the time. The new logo is crowned with a lancet pattern, causing an allusion with a Moscow Kremlin's merlon, underlining the Bank's affiliation to the Moscow financial community. The logo in the form of a coat of arms suggests the idea of a good, long-standing tradition, and as a consequence, a solid reputation.

The new logo integration into INTERPROMBANK’s communications will come through several stages. The first stage will embrace the full range of business printing and promotional products as well as the corporate website. The process of implementing the new corporate identity elements is going to be completed by autumn 2011.