OREANDA-NEWS. May 13, 2011. Agricultural Bank of China limited (ABC) held a grand release ceremony at Zhangjiajie in Hunan province and officially launched the first domestic tourism financial IC card - Zhangjiajie Tourism Card, reported the press-centre of ABC.

Conforming to the PBOC2.0 Standard of the People's Bank of China, the Zhangjiajie Tourism Card is jointly launched by ABC and Zhangjiajie Sanyingte Tourism Intelligence Co., Ltd..It is not only the first tourism financial card issued by a domestic bank, but also the first breakthrough in the application of ABC's financial IC card to the actual services.

The card combines magnetic stripe card and chip card so that it can support both contact mode and non-contact mode and reserve sufficient space for loading information of multi-industry application and cooperative partners. Besides all the financial functions of Kins credit card, the card also provides fee exemption for intra-city withdrawal of excess repayment from ABC, and has the feature of small amount, fast, convenient and offline consumption. Compared with magnetic stripe cards, the financial IC card possesses the advantages of high safety, supporting off-line transactions and allowing the development of diversified applications. It represents the development direction and trend of the global bank card business.

ABC has been committed proving to consumers with quality financial services and bank card products through innovation. Since the first credit card was launched in 2004, ABC has achieved common growth of customer and bank values by continuous product innovation, service upgrading and customer experience promotion. By the end of 2010, a total number of nearly 25 million credit cards had been issued to customers. The number of increased credit cards ranked the first among the four banks (ICBC, CCB, BOC, ABC), and the growth rate remained in the first place for three consecutive years among groups. The merchants' receipt settlement business has developed rapidly, and the growth rate of merchant number ranked the first for three consecutive years among the four banks. The launch of Zhangjiajie Tourism Financial IC Card not only enriches the types of Kins credit cards, but also brings more innovative experience to card holders.