OREANDA-NEWS. May 05, 2011. The MobileStore, the one stop mobile solution retail chain of multi-brand and multi-service telecom outlets and part of the Essar Group, today announced that Himanshu Chakrawarti has taken over as the new Chief Executive Officer of the retail chain.

An alumnus of IIT Kanpur and IIM Bangalore, Himanshu joins the Essar Group from Tata-owned retail chain Landmark, where he served as the Chief Operating Officer.  He replaces Srikant Gokhale, who has moved on to pursue his other professional interests.

“We are very happy to welcome Himashu to the Essar family. Himanshu brings with him a rich exposure of multi-category retail, having handled a purely private label business (Westside), a supermarket / hypermarket foray (Star Bazaar) as well as a niche retail segment (Landmark books). Himanshu will provide vital strategic lead to take The MobileStore to the next level of accelerated growth, which now includes consumer durables and information technology retail also,” said Alok Gupta, CEO, Essar Retail.

“I am very happy to join the Essar Group. Within a short period, The MobileStore has carved a successful niche in telecom retail to emerge as the largest player. The category is at an inflexion point with proliferation of choice for consumers, who have become more demanding. The MobileStore, with its nationwide footprint on one hand and deep relation with brand owners on others, is well positioned to capture a larger incremental market share. We have a slew of exciting initiatives lined up which will further cement or leadership position,” Himanshu Chakrawarti said.

About: The MobileStore

The MobileStore, promoted by the Essar Group, is a one stop mobile solution shop which offers Telecom Products like Mobiles, Mobile Accessories, Mobile Connections & Recharges, Mobile Bill Payments, Value Added Services, Mobile Repairs, Mobile Exchange, Music & Gaming Devices and DTH, all under one roof, in a world class shopping ambience.

The MobileStore is India's largest telecom retailer, with over 1000 stores, spread across over 150 cities.