Co-Branding Program of UIA, OTP BANK Recognized Best in 2010
OREANDA-NEWS. May 04, 2011. The co-branding program of Ukraine International Airlines and OTP Bank has been recognized as the best in Ukraine at the 2010 year-end by the International MasterCard payment system, reported the press-centre of UIA.
Launched on July 1, 2010, the joint program of UIA and OTP Bank has demonstrated high efficiency: within the first nine months’ period, the co-branded card turnover outperformed standard OTP Bank cards by 60%. The project was awarded the top assessment of MasterCard due to the partners` active work on the program and their efforts to catch the interest of their clients.
“We congratulate our partners – OTP Bank and MasterCard and are proud to be awarded the top assessment, – noted Inna Zuyeva, UIA Loyalty Program Director. – Our passengers, who are holders of the “OTP Bank – UIA” cards have already appreciated the benefits and privileges that the program provides. We are glad that our joint project with OTP Bank has won its well-deserved success”.
The “UIA – OTP – MasterCard” joint payment card allows collected bonus miles to be redeemed for award tickets for UIA and partner airlines` flights, discounts and other privileges of Panorama club members. Paying for daily goods and services with the joint card, card holders earn bonus miles on their account. 1 bonus mile is awarded for every 12.5 UAH spent with MasterCard Gold, or 16 UAH spent with MasterCard Standard.
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