OREANDA-NEWS. April 28, 2011. Agricultural Bank of China Limited (ABC) held the financial services conference for World Horticultural Exposition (Expo) 2011 Xi'an, and made arrangements for the whole Bank to serve the Expo. Ms. Li Qingping, Chief Supervisor of Retail Business and General Manager of the Retail Banking Department of ABC, attended and addressed the conference, reported the press-centre of ABC

The world-renowned Expo 2011 Xi'an will be opened soon. It is another important international gathering following the Beijing Olympic Games in 2008 and the Shanghai Expo in 2010. Expo 2011 Xi'an serves a good opportunity to publicize and display Chinese ecological progress and enhance the state image. Besides, satisfying financial services will help prove ABC's abilities to fulfill social responsibility, service capability and core competitiveness.

ABC has paid high attention to its services, especially after it successful listing. Adhering to the "customer-centered" business philosophy, ABC adopts effective measures from varied aspects such as improving service environment, building service channels, unifying service standards, optimizing service flow, and upgrading service skills. It also launched activities of the "Year of Civilized Standard Services" and the "Year of Marketing Skills Improvement", ending up with remarkable improvement in its service image and marketing level. Besides, ABC withstood the tests of financial services for several international meetings, including the Beijing Olympic Games, the Shanghai Expo and the Guangzhou Asian Games. As a result, it received wide recognition from the society, media and customers, and accumulated rich experience in serving large international events which laid a good foundation for providing financial services to the Expo 2011 Xi'an.

In order to deliver satisfying services, ABC strives to fulfill the social responsibilities of a state-owned commercial bank. It makes detailed arrangements for civilized services, outlet construction, e-Banking, self-service facilities and system operation. Adhering to the core value of "honesty and prudence", ABC will spare no effort to support the Expo 2011 Xi’an and endeavor to deliver efficient, quality, civilized and first-rate financial services to customers from home and abroad.