OREANDA-NEWS. April 26, 2011. A large-scale advertising campaign dedicated to conducting in Ukraine of European Football Championship 2012 starts from September 1. This was stressed by Vice Prime Minister - Minister of Infrastructure Borys Kolesnikov during the National seminar on journalists of regional media.

"A large-scale advertising campaign of Ukraine, devoted to EURO 2012 begins from September 1, 2011. There is no sense to start it earlier because the summer is a season of lull. And from September it runs and works in non-stop until 1 July 2012", - Borys Kolesnikov said.

According to him within the framework of this campaign will be show 6-5 promotional trailers as on worldwide television channels as on Ukrainian.

Moreover, Vice Prime Minister stressed that advertising strategy for Euro 2012 clearer would be determined after December 2, 2011, when it becomes known that specifically matches would be held in each host Ukrainian city. After that it becomes clear which countries will need to intensify advertising of Ukraine to Euro 2012 in.