OREANDA-NEWS. April 25, 2011. The Bank of Moscow has announced the launch on 22 April 2011 of a new television advertising campaign focusing on retail loan products and financial services.

The promos will be shown on the federal television channels, that is primarily Channel One, as well as Russia1, Russia24, STS, Ren TV, Domashny.

Under the concept of the new advertising campaign "Pages of Your Life" the Bank of Moscow demonstrates its readiness to help its clients at various points and in different situations in their life offering them essential financial services. The campaign continues with the Bank’s advertising traditions and is based on the emotional bond between the Bank of Moscow and its clients.

The promos also reflect the changes in the corporate life of the Bank and inform the public of a partnership with VTB.