OREANDA-NEWS. April 22, 2011. The "steel service packages" are like the products on supermarket shelves. The customers can choose personalized service according to their different needs so as to achieve maximum efficiency and effectiveness. This year, Baosteel International adheres to customer-oriented principle, explores the construction of standardized service&product supermarket, speeds up the transition from product-oriented business to customer-oriented business, reported the press-centre of Baosteel.

With the increasing competition in domestic steel industry, relying solely on traditional marketing strategies is not enough for Baosteel to consolidate its market position of leading service. "Service-first" has become the keyword in Baosteel's new round of strategic development.

For this purpose, this year Baosteel International sets "establishing a customer-oriented enterprise operational mechanism" as the first issue of management innovation, defines the management ideas as "deepening services and creating service leadship which know customers' needs" and deepens research on customer-oriented product&service. This research is designed to meet the customers' needs by serve&product management, explore the effects of values created by services and promote customer satisfaction. Meanwhile, Baosteel International also hopes that through this study, they can further divide customers' needs, make enterprise product&service package, meet customer demands in a timely manner, so as to let the standard of Baosteel service exceed customer expectation.

On this basis, Baosteel International re-defines traditional service tool from the point of view of service as a product. They divides service into 16 service components of "pre-sale, sale, after-sale". They consider the service solutions as the personalized combination of service components in particular business conditions, and thus provide customers with packaged service. By summarizing strategic customers' excellent practice cases, Baosteel International tries to extract standardized service component modules with practical and universal features and forms Baosteel International's service data base and standardized service packages. They will make service&product design and innovation strategy, carry out further exploration on product&service suitability, standards, technicality and appearance and strive to make Baosteel International into a standardized customer service&product supermarket.

This year Baosteel International strengthens the clarifing and system construction of business processes as a supporting project and promotes customer value analysis model as a trial. And the promotion of e-commerce standard version is also accelerated, which lays down basis for standardized service&product. What kind of service is the most economic and most efficient? Which service package is the most competitive? In the future, it is entirely possible for Baosteel's strategic customers and VIP customers to choose the service components they require and pack them up as a "service package" so as to meet their own requirement of enhancing competitiveness.