OREANDA-NEWS. April 20, 2011. Citadele Banka (Citadele) and American Express announced the continuation of their partnership, whereby Citadele will continue to have the exclusive right to issue American Express® Cards and acquire merchants on to the American Express network in Latvia, reported the press-centre of Citadele Bank.

In Latvia, Citadele offers a range of American Express Cards to meet the diverse needs of its customers. It offers The Platinum® Card, the American Express® Gold Card and Blue from American Express®. For business customers, it also offers the American Express® Business Card and the American Express® Gold Business Card.

The American Express Cards are specifically designed to serve Citadele’s customers at home and abroad, helping them to meet the demands of their evolving lifestyle needs by providing unique access to an exclusive range of benefits and services.

“Our partnership with American Express is fundamental to our business strategy in Latvia. Our renewed agreement will allow us to continue building knowledge and experience in providing excellent card services to various types of customers – from Blue to exclusive Platinum cards,” said Guntis Belavskis, Member of the Board of Citadele Bank.

Debra Davies, Senior Vice President, American Express Global Network Services commented, “We are highly committed to growing our relationship with Citadele Bank, and we are excited by the opportunity to further extend American Express’ presence in Latvia through the continued provision of high quality premium products specifically tailored for the market”.

Since 2005, American Express Cards have been issued in Latvia by Parex Banka. In 2010, as a result of Parex Banka’s restructuring, Citadele Bank and American Express signed a card-issuing and merchant-acquiring agreement in the second half of last year.