OREANDA-NEWS. April 18, 2011. Manezh Central Exhibition Hall hosted the ceremony of awarding The Best Brand/Effie-2010 award winners. Ingosstrakh OJSIC was awarded in the "Financial Organizations. Products and Services. Insurance." category and was the only insurance company winning the award.

Among the visitors and guests , there were chief business executives, company heads, entrepreneurs, authorities, mass media, scientists, artists, politicians, and deputies.

THE BEST BRAND/EFFIE is an annual award honoring of the most successful brand building projects on the Russian market. It is the only Russian internationally recognized award licensed by the American Marketing Association (AMA). Its evaluation of the projects implemented on the Russian market THE BEST BRAND/EFFIE is governed by the global requirements to efficient marketing strategies.

We would remind you that Ingosstrakh OJSIC was the winner of THE BEST BRAND/EFFIE – 2007 and 2009 awards. Moreover, it is the only Russian insurer, which has been constantly ranked among 40 most expensive Russian brands since 2005, that is since the very beginning of this Interbrand research in Russia. The international consulting company Interbrand established in 1974 is known for annually publishing of top 100 most expensive world trademarks under a patented method. The agency's units worldwide evaluate local brands in the countries of their presence. According to the results of the last research published in the Money magazine No. 49 [806] of December 13, 2010, Ingosstrakh OJSIC is ranked 17 remaining the most expensive Russian insurance brand. Experts say that the value of the company brand is 4.753 billion rubles, or 173 million US dollars. Moreover, the insurer moved from the 21st in 2008 to the 17th position in 2010/in 2009, the ranking was not published in Russia.