First Audit of Periodicals Circulation Presented in Moldova
OREANDA-NEWS. March 28, 2011. The audit director of the Association “Circulation and Internet Audit Office” Stanislav Popov said at the press conference that the audit was carried out by the independent licensed in Moldova audit company, according to the regulation of the Association.
Now the advertisers can be sure that the editions that had audit carried out are indeed transparent and indicate real data instead of the overstated circulation. The first audit was passed by 10 editions: Adevarul, Timpul, Komsomolskaya Pravda, Antenna, Jurnal de Chisinau, Spros i predlojenie (Balti)), Observatorul de Nord (Soroca), Cuvantul (Rezina), Unghiul (Ungheni), the Total advertisement “Gorod”.
The audit of the Makler newspaper will be completed soon. The main data on the audit will be published on the Association’s website (www.bati.md), however, later, the access to the information will be available only for the Association’s members. Any legal entity can become one.
The main goal of the circulation audit is to present true information to advertisers about the real price of the advertisement contract and to enhance the market’s transparency. InfoMarket Media Agency has been the Association’s member since the day of its establishment – 10th of July 2009.
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