OREANDA-NEWS. March 15, 2011. Tata Power Energy Club, Tata Power’s nationwide energy conservation movement led by school children, has been bestowed the ‘Most Innovative Campaign’ award at The Energy Daily’s 2010 Leadership Awards, USA.

Each year, The Energy Daily, with the help of a panel of energy experts, recognises leaders, influential companies, innovative campaigns and technologies with 'The Energy Daily’s Leadership Awards'. The 'Most Innovative Campaign' award is bestowed to recognise a firm / organisation for designing a powerful and successful energy campaign.

In November 2010, Tata Power Energy Club was bestowed with the Gold Award by the Association of Business Communicators (ABCI) in the Environmental Communications category and was ranked number two out of 22 entries in the Earth Care category of Siemens Ecovative Award 2010.

Speaking on the recognition, Anil Sardana, managing director, Tata Power, said, “I am delighted to see Tata Power Energy Club being felicitated on a global platform. The programme has been very well received by the school children and has become a national movement. It is playing a vital role in aiding young minds, who have been the core influencers in advocating energy and resource conservation. We are of the firm belief that Tata Power Energy Club will attain many more milestones in the years to come.”

The 'Most Innovative Campaign' award is a further shot in the arm for the campaign that is extremely active and encourages the whole family to practise energy conservation in their daily lives. Under the programme, students from schools and colleges undergo a simple but effective audio-visual presentation session, creating awareness on the increasing demand for energy, the existing gap between demand and supply and the impact on the environment. Further, Tata Power Energy Club guides students to prevent wastage of power. Post this session, students are asked to implement the learning at their schools and homes. The students who manage to demonstrate savings in their monthly electricity bills on a consistent basis, as well as reach out to a large number of people are felicitated as Energy Champions.

Today, Tata Power Energy Club has covered 400 schools and sensitised more than 2.8 million citizens across the nation and over three million units of electricity have been saved till date. The club is proud to have more than 19,095 Energy Champions and 32,257 Energy Ambassadors this year who are spreading the mantra of energy conservation among people across various age and income groups. Today, there are 154 mini Tata Power Energy Clubs across Mumbai, which are run by the school children with the aim to stop wastage of electricity.