ABC to Participate in Ten Thousand Villages Marketing Project
OREANDA-NEWS. March 04, 2011. Ministry of Commerce (MOC), Agricultural Bank of China Limited (ABC), and China Mobile Communications Corporation (CMCC) held a ceremony in Beijing to sign the "Ten Thousand Villages Marketing Project" informatization and construction cooperation agreement, to build a modern rural circulation network through cooperation between the government, bank and enterprises. Mr. Jiang Zengwei, Vice Minister of MOC, Mr. Xiang Junbo, Chairman of ABC, Mr. Zhang Yun, Vice Chairman and President of ABC, and Mr. Li Yue, President of CMCC attended the signing ceremony. Mr. Fang Aiqing, Assistant Minister of MOC, Mr. Zhu Hongbo, Vice President of ABC, and Mr. Xue Taohai, Vice President of CMCC signed the agreement on behalf of the three parties, reported the press-centre of ABC.
Under the agreement, MOC, ABC and CMCC will combine resource advantages of the three parties through the circulation network built under the "Ten Thousand Villages Marketing Project". By implementing the "Ten Thousand Villages Marketing Project" , the parties will promote the integration of rural business flow, information flow and capital flow and accelerate the modernization of circulation in rural areas. The cooperation will be carried out mainly in the following three aspects:
Vigorously promote the informatization of circulation in rural areas. The contractors and the small rural shops of the "Ten Thousand Villages Marketing Project" will be equipped with hardware terminals and management software for information transformation. Through developing "Ten Thousand Villages Marketing Project" information system platform to improve the efficiency of rural circulation and the modernization level of rural circulation.
Provide modern financial services to rural circulation. MOC appoints ABC as the banking partner of "Ten Thousand Villages Marketing Project" to handle corporate funds settlement and expenditure via bank card and encourage the contractor companies to choose ABC as the financial service provider in terms of financing and settlement and other comprehensive financial services.
Actively develop rural mobile communications services. MOC appoints CMCC as the "Ten Thousand Villages Marketing Project" partner in the fields of mobile communications and information services. CMCC is responsible for the construction and maintenance of "Ten Thousand Villages Marketing Project" information system platform and will provide mobile communications and information services to the contractors. In order to support the information construction of the contractors, it will offer them a package of mobile communications and information services and give them preferential fees and phone charge subsidies.
The cooperation agreement signed by MOC, ABC and CMCC is an important step to implement the spirit of the Fifth Plenary Session of the Seventeenth CPC Central Committee, the Central Economic Work Conference and the Central Rural Work Conference. It will have a positive and profound impact on the development of rural commerce, finance and telecommunications, and on the building of a new socialist countryside.
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