OREANDA-NEWS. February 24, 2011. Starting in March 2011, Karl Multer – currently the director of SEB’s Marketing and Communications Division in Estonia – will take up SEB Baltic Divisions newly founded post of director of Marketing and Communications. In this role he will be responsible for SEB’s high level of marketing and communications throughout the Baltics, reported the press-centre of SEB.

“Karl is a well-respected manager with a broad-ranging knowledge, and he’s played a great part in the success that the SEB brand is enjoying in Estonia,” said Martin Johansson, director of the SEB Baltic Division. “The new post at the regional level will enable us to make use of his knowledge and skills throughout the Baltic States. We wish him every success in the role!”

“It’ll certainly be an interesting challenge!” Multer himself added. “SEB has strong marketing teams in Estonia, Latvia and Lithuania, and since 2006 we’ve achieved some excellent results working with our colleagues. Now we’ve taken the next step in making the best use we can of the potential of our three teams, so that we can all aim to provide a new level of quality. And putting our combined strengths together in the best way possible, we’ll get the best marketing team in the Baltic States.”

Multer has been working for SEB since 1998, when he joined what was then Eesti Uhispank as a marketing specialist. In 2004 he took up the post of director of the Marketing and Communication Division, having previously filled the positions of project manager, advertising department director and deputy division director.

In 2007 Multer was named Marketing Manager of the Year. In the 13 years he has worked with SEB he and the marketing team he has led have won a range of awards. SEB won the Best Marketing Project award in 2007 and 2009 and the Most Innovative Marketing Project award in 2008.

Multer will take up his new post in the Baltic Division in March.