OREANDA-NEWS. February 14, 2011.  Kazuo Hirai, President of Networked Products and Services Group at Sony Corporation said: "I am delighted to see Xperia PLAY as the first PlayStation Certified smartphone to hit the market. Xperia PLAY provides a unique consumer offering and is yet another example of great products and services coming to market that leverage Sony's strong assets."

Sony Ericsson has partnered with key publishers in the gaming industry to deliver a rich, vibrant ecosystem at launch and post launch with many leading new titles available via the AndroidTM Marketplace. Leading franchises coming to Xperia™ PLAY includes EA’s Need For Speed, Sims 3 and a world-first multiplayer version of FIFA 10 for mobile. GLU Mobile/Activision will be bringing Guitar Hero while Gameloft’s titles include Assassin’s Creed and Splinter Cell. Sony Ericsson is also partnering with Unity Technologies, using its award-winning development platform, to ensure a continuous flow of high quality 3D game titles.

Mr Sakaguchi continued: “The launch of Xperia PLAY could not have been possible without the close collaboration of both Google and Sony Computer Entertainment. The commitment of so many industry leading game publishers further demonstrates that Xperia PLAY will deliver on the long-held expectations from consumers the world over.”

XperiaTM PLAY and PlayStation Certified gaming are great examples of the kind of innovation that’s possible in the open Android ecosystem,” said Andy Rubin, Vice President of Engineering at Google.

A pre-loaded application will enable users to easily discover and download titles that have been optimised for game play on Xperia PLAY, access recently played games and see information about the games they have downloaded.

Sony Ericsson Xperia™ PLAY will be available globally in selected markets from March 2011

What do our content partners say?

Electronic Arts, Travis Boatman, VP of Worldwide Studios for EA Mobile:
“EA collaborated closely with Sony Ericsson to bring exciting versions our best-selling consumer favourites such as The Sims™ 3 and EA SPORTS™ FIFA 10 to the Xperia PLAY. The device’s dedicated gaming keypad gives FIFA players what matters most in a footy game — ultimate ball control, quick player selection on the pitch, effortless passes and more. The Xperia PLAYS’s unique gamepad also delivers robust control in The Sims 3 bringing a whole new life simulation experience to fans of thefranchise. We look forward to watching consumers interact with our great games in new ways through the Xperia PLAY.”

Gameloft, Michel Guillemot, President:
“We are pleased to partner with Sony Ericsson to offer a catalogue of 10 of our best-selling games at launch of the Sony Ericsson Xperia PLAY,” said Michel Guillemot, President of Gameloft. “My vision since the creation of Gameloft was to turn video games into a true mass market form of entertainment. This vision is realized with the launch of Xperia PLAY, which combines a perfect smartphone for daily use as well as a real game controller to provide the best gaming experience ever seen on a mobile phone. Gameloft will support the launch with more than 20 titles over the next 6 months that will take full advantage of the power of this device.”

Glu Mobile, Niccolo de Masi, CEO:
"Glu's strategic relationship with Sony Ericsson aligns us with a leading innovator in mobile and gaming. We look forward to accelerating our momentum in social mobile gaming with compelling offerings on Sony Ericsson's newest mobile devices."

Content partners at launch include:
• Sony Computer Entertainment
• Digital Chocolate
• Digital Legends
• Electronic Arts
• Fishlabs
• Gamehouse
• Gameloft
• Glu Mobile
• Handy Games
• Namco Bandai Networks
• Polarbit
• PopCap
• Trendy Entertainment
• Unity Tecnologies

For further information, images and videos visit www.sonyericsson.com/mwcnews
Camera
5.1 megapixel camera
Auto focus
Flash / Photo light
Geo tagging
Image stabiliser
Send to web
Touch focus
Video light
Video recording
Video blogging
Music
Album art
Bluetooth™ stereo (A2DP)
Google™ Music Player
Music tones (MP3/AAC)
PlayNow™ service*
Sony Ericsson Music player
Stereo speakers
TrackID™ music recognition application

Internet
Android Market™*
Bookmarks
Google™ search*
Google™ Voice Search*
Pan & zoom
Web browser (Webkit)

Communication
Call list
Conference calls
Facebook™ application (from Android Market™)
Google™ Talk*
Noise Shield
Polyphonic ringtones
Speakerphone
Sony Ericsson Timescape™***
Twitter™ application (from Android Market™)
Vibrating alert

Messaging
Android Cloud to Device messaging (C2DM)
Conversations
Email
Google Mail™*
Instant messaging
Picture messaging (MMS)
Predictive text input
Sound recorder
Text messaging (SMS)

Design
Auto rotate
Keyboard (onscreen, 12 key)
Keyboard (onscreen, QWERTY)
Picture wallpaper
Touchscreen
Wallpaper animation

Entertainment
3D games
Dedicated gaming keys
Flash Lite™
Gesture gaming
Motion gaming
Video streaming
YouTube™

Organiser
Alarm clock
Calculator
Calendar
Document editors
Document readers
E-Manual
Flight mode
Google Calendar™
Google Gallery 3D™
Infinite button
Phone book
Set-up Wizard
Widget manager

Connectivity
3.5 mm audio jack
aGPS
Bluetooth™ technology
DLNA Certified
Google Latitude™
Google Location Service
Google Maps™ with Street View
Media Transfer Protocol support
Micro USB Connector
Modem
Synchronisation via Facebook™**
Synchronisation via Google Sync™
Synchronisation via Microsoft Exchange ActiveSync®
Synchronisation via Sony Ericsson Sync
USB 2.0 high speed support
Wi-Fi™
Wi-Fi™ Hotspot functionality
The service is not available in all markets.
** Requires Facebook™ application installed on the device.

Google™ services*

* These services may not be available in every market
Android Market™ Client
Gmail™
Google Calendar™
Google Gallery 3D™
Google Latitude™
Google Maps™ with Street View
Google Media Uploader
Google Music Player™
Google Phone-top Search
Google Search widget
Google Sync™
Google Talk™
Google Voice Search
Set-up Wizard
YouTube™

Screen
16,777,216 colour TFT
 Capacitive multi-touch
 4 inches
 480 x 854 pixels (FWVGA)

Accessories
In-Box:
Xperia™ PLAY
Battery
Stereo portable handsfree
8GB microSD™ memory card
Charger
Micro USB cable for charging, synchronisation and file transfer
User documentation

Facts
Size: 119 x 62 x 16 mm
Weight: 175 grams
Phone memory: 400 MB
Memory card support: microSD™, up to 32 GB
Memory card included: 8GB microSD™
Operating system: Google™ Android 2.3 (Gingerbread)
Processor: 1 GHz Scorpion ARMv7

Talk time and networks
Networks
Talk time GSM/GPRS: Up to 8 hrs 25 min*
Standby time GSM/GPRS: Up to 425 hrs*
Talk time UMTS: Up to 6 hrs 25 min*
Standby time UMTS: Up to 413 hrs*
Talk time CDMA2000®: Up to 7 hrs 40 min*
Standby time CDMA2000®: Up to 405 hrs*
Game play time: Up to 5 hrs 35 min*
MP3 playback: Up to 30 hrs 35 min*
Networks
UMTS HSPA 800, 850, 1900, 2100
GSM GPRS/EDGE 850, 900, 1800, 1900
UMTS HSPA 900, 2100
GSM GPRS/EDGE 850, 900, 1800, 1900
CDMA2000®, cdmaOne, EVDO

Colour
Black
White

Legal
1) Facts and features may vary depending on local variant. 2) Operational times are affected by network
preferences, type of SIM card, connected accessories and various activities e.g. playing games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.

© Sony Ericsson Mobile Communications AB, 2011

The Liquid Identity logo and Xperia are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony is a trademark or registered trademark of Sony Corporation. Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson. Additional information regarding trademarks may be located on our website at: www.sonyericsson.com/cws/common/legal/disclaimer.

PlayStation® is a registered trademark of Sony Computer Entertainment Inc.

Other product and company names mentioned herein may be the trademarks of their respective owners. Any rights not expressly granted herein are reserved. All terms are subject to change without prior notice.
Sony Ericsson Mobile Communications AB, SE-221 88 Lund, Sweden.
Printed in January 2010, R1A

Sony Ericsson celebrates its 10th year as a joint venture between Sony Corporation and Ericsson in October, 2011. Over the years the company has brought together the best communication technologies with superior entertainment user experiences to create its Xperia™ line of the most entertaining smartphones in the mobile handset industry. With its global corporate functions in London, Sony Ericsson has sales and marketing operations in all major regions of the world, as well as manufacturing in China, and product development sites in China, Japan, Sweden and Silicon Valley, California. For more information, please visit: www.sonyericsson.com/press.