OREANDA-NEWS. February 14, 2011. Earlier, ICBC has been named "Best-in-Class" China Banking Outstanding Customer Service Center by its excellent performance in operation and staff management, service result and value contribution, reported the press-centre of ICBC.

The 2010 China Banking Outstanding Customer Service Center is a respected award program organized by the China Banking Association. The "Best-in-Class" Award aims to establish the yardstick of outstanding customer service center in the industry and guide the healthy growth and service improvement. The award selection process lasted for six months. Members of judging panel are professionals recommended by 16 participating company members. The banks in the ranking are judged by the application material, visit and talk to the users and telephone survey by "mysterious persons". ICBC received high recognition and confirmation for its outstanding performance by industry insiders and people in all sectors and named "Best-in-Class" Outstanding Customer Service Center.

In terms of customer services, ICBC achieved stellar performance in every competition and survey over the past few years, leveraging its strong customer services, comprehensive call center functions and outstanding service teams. ICBC's next move is to continue the innovation effort to improve the operation, build the best brand and strives to be the first-class customer service center in the industry.