OREANDA-NEWS. February 11, 2011. As part of its hotel chain management strategy, February 11, 2011 UMACO Group published the Investment Memorandum for the sale of Katerina Park Hotel in Moscow.

Business-hotel Katerina Park for 240 rooms in the south of the Russian capital has been working under the Katerina brand since April 2010. Less than 6 months UMACO successfully implemented a strategic plan for rebranding and completely reorient the object at the Moscow hotel market. This plan included the 3 stages of hotel renovation, and also the marketing program of the repositioning the hotel from the lower category to the level of 4-stars hotels.  

Active marketing strategy of the management company UMACO Management withdrew Katerina Park Hotel to a higher level of hospitality segmentation. Key indicators, such as occupancy, ADR (average daily rate), RevPar (income per available room) increased more than for 200%. 

In accordance with the published investment memorandum the stabilization hotel rates will be achieved by 2012. In addition to a convenient location at the epicenter of the actively developing new business district on the Varshavskoe high road, the program of the management company provides the investment attractiveness of the object. Under the deal, UMACO Management will continue to manage the Katerina Park hotel after selling.