OREANDA-NEWS. February 10, 2011.  Sojitz Cosmetics Corporation, a wholly-owned subsidiary of Sojitz Corporation active in the development, planning and sales of cosmetic products, is pleased to announce the successful development of "AMIJOUE," a new anti-aging care cosmetics brand blended with amino acids. The product lineup will be initially available from February 2 in the stores in the Japanese Consumers’ Co-operative Union (Co-op) chain, with sales to be steadily expanded through the Co-op home delivery service (based on communal purchases) as well as on the general retail market.

Sojitz Cosmetics previously planned and developed the "Naturecia" natural cosmetics in-house brand, which it introduced on the cosmetics mail-order market in April 2010. Against the backdrop of the expanding needs for anti-aging care cosmetics, the company then set out to conceive an anti-aging care product sourced from natural moisturizing factor (NMF), amino acids. Now, these efforts have culminated in the launch of the AMIJOUE JUNKINOMOTO / ~the Elements of Moisture~ / Anti-Aging Skin Care series as its second in-house brand.

Mobilizing over 25 years of experience and expertise in the planning and development of cosmetics, Sojitz Cosmetics strives to perfect products that efficiency work on aged skin and yet keyed to the price trends on today’s cosmetics market. The result has been the development of excellent and reasonably priced cosmetics items.

AMIJOUE, blended with amino acids forming the base of collagen, is an anti-aging care series engineered to draw out the essential strength of the skin. While instilled with advanced functions that commence with preparation of a suitable skin environment, the products also feature low-irritation levels. The keynote concept is to replenish the skin with enhancement agents, assisting in the maintenance of inherent skin beauty and anti-aging performance to raise confidence and composure to stellar heights. The series consists of a three-item set covering the basic elements of skin care - lotion, essence and cream.

Not resting on its laurels, Sojitz Cosmetics is already well on the way to the launch of its third in-house cosmetics brand - a high added-value product line slated to reach the market this fall. The company will continue to channel keen efforts into the development of new charismatic brands over the years to come as well. This will involve harnessing the extensive domestic and overseas networks of the Sojitz Group in domains ranging from product ingredient procurement through overseas promotion, in the ongoing mission to strengthen the value chain of the Sojitz chemical and high-function material division.