OREANDA-NEWS. February 09, 2011. Bradesco is the 6th most valuable banking brand in the world, according to the survey “Brand Finance Global Banking 500 – 2011,” conducted by Brand Finance, a leading brand valuation consultancy, in a partnership with the British magazine The Banker. This is the first time that a bank from a developing country has reached this position.

The survey pointed out that Bradesco was the global financial institution that most evolved in relation to the 2010 edition: the Bank jumped from 9th to 6th among the ten most valuable brands in the world.

The rankings methodology includes a preliminary analysis of the company’s last five published balance sheets, followed by interviews with the institutions’ customers.

Among the 500 brands evaluated, the ten most valuable are:

1st Bank of America (USD 30.6 billion)

2nd Wells Fargo (USD 29 billion)

3rd HSBC (USD 27.6 billion)

4th Santander (USD 26.2 billion)

5th Chase (USD 19.2 billion)

6th Bradesco (USD 18.7 billion)

7th Barclays (USD 17.4 billion)

8th ICBC (USD 17.2 billion)

9th Citi (USD 17.1 billion)

10th China Construction Bank (USD 17 billion)

In the opinion of Gilson Nunes, partner and CEO of Brand Finance in South America, “the highlight in 2011 is Bradesco, the only brand from a developing country in Latin America to place among the six most valuable brands in the world. Bradesco surpassed traditional financial institutions such as Barclays and Citibank, as well as ICBC and China Construction Bank." For Mr. Nunes, “the presence of both Bradesco and the China Construction Bank in the ranking of the most valuable brands in the world is proof of the power of developing economies and the role these banks have been playing in the development of these markets.”

For Bradesco, the ranking reflects the good results, customer perception of the Bank’s presence in 100% of Brazilian cities and the range of specific products meant to improve services to publics throughout the country.