OREANDA-NEWS. February 08, 2011. Pursuant to the order of the CEO of ROSNO, Ms. Olesya Tretyakova has been appointed to the position of the Director of ROSNO’s Marketing Department, reported the press-centre of ROSNO.  

In her role as the Director of the Marketing Department, Ms. Olesya Tretyakova will be in charge for the following activities:

development of the strategy and brand positioning for the group of companies;

development and implementation of the sales channels support and development strategy;

coordination of local regional sales promotion activities;

promotion of the product line and implementation of the marketing strategy based upon new product solutions;

formulation of proposals for development of new sales channels and coordination of their launch;

strategic interaction with the companies of Allianz Eurasia Group in the field of marketing communications.

"Olesya Tretyakova has been charged with highly important tasks in optimizing a number of activities, such as the marketing support of the companies of ROSNO Group, interaction with regional units, brand management conforming to the standards of our shareholder — the international group Allianz", comments on this appointment Mr. Artashes Sivkov, Deputy CEO of ROSNO, head of the Market Management section. "Several years of joint work enable me to hold in high esteem her commitment, working ability and expertise. And I am certain that these qualities will allow Olesya to achieve outstanding results in her new position".

Olesya Tretyakova was born on 05 November 1977. In 1999, she graduated from the Novosibirsk State Agrarian University, majoring in Production Economics and Management. Presently, she is preparing to defend her thesis under this specialization. She started her professional career in 1999 in the Tomsk Agricultural Institute as a senior lecturer of the economics chair.

In 2004 to 2006, she worked in Apteka-Holding as a senior marketing specialist and later as a head of the tender group of the Marketing Department. In 2008, she continued her marketing career in the pharmaceuticals company "Sagmel" as a product manager. In 2008 to 2010, she worked in IC Alfa-Strakhovanie Zhizn, starting as a product manager supporting the partner channel and eventually becoming the marketing director. Since February 2010, she worked in IC ROSNO as deputy department director and head of ROSNO’s Trade Marketing Division.