OREANDA-NEWS. February 02, 2011. According to the survey commissioned by Eesti Pank and carried out by the research company TNS Emor the national information campaign on the adoption of the euro reached equally all target groups, regardless of nationality, age, income or place of residence, reported the press-centre of Eesti Pank.

According to the last survey carried out by TNS Emor in the middle of January 97% of the respondents had noticed the information materials. In all the target groups formed on the basis of nationality, age, income or place of residence 95% of the people or more had noticed the information campaign.

TNS Emor noted in its overview of the survey that usually different information campaigns don't reach equally well Estonians and non-Estonians. In the national information campaign on the adoption of the euro the non-Estonian speakers had taken somewhat less notice of the fair pricing campaign; as for the rest, the level of awareness was equally high. According to TNS Emor it is noteworthy that urban and rural residents were equally informed.

The respondents deemed the information materials rather necessary; they were somewhat more pessimistic about the fair pricing campaign.

According to the people who had seen the information materials of the campaign the useful materials were:

publications about euro banknotes and coins (71% of the respondents);

posters showing euro banknotes and coins (63% of the respondents);

tilted motion card in the size of a bank card for EUR-EEK conversion (65% of the respondents);

a booklet for cashiers about counterfeit euros (78% of the respondents);

"talking cards" for the visually impaired (58% of the respondents);

posters of the fair pricing campaign (47% of the respondents);

advertisements of the fair pricing campaign (48% of the respondents).

The surveys concerning the visibility of the information campaign related to the changeover to the euro were carried out every month from October 2010 until January 2011. The survey was conducted over the telephone in the course of regular Omnibus interviews. The sample was representative, covering Estonia's residents aged 15 to 74. Each survey had 500 participants which means that the measurement error in survey data can be up to 4.4%.

The survey was commissioned by Eesti Pank.