OREANDA-NEWS. January 28, 2011. CTC Media, Inc. (“CTC Media” or “the Company”) (NASDAQ: CTCM), Russia’s leading independent media company, today announced that the technical penetration of its three Russian networks – CTC, Domashny and DTV – increased significantly year-on-year. Technical penetration for the Domashny Network reached 81.6% at the end of 2010, compared to 76.4% at the end of 2009 (5.2pp year-on-year growth), while the CTC Network was up to 93.7% from 90.7% (3pp year-on-year growth) and the DTV Network’s penetration increased to 72.5% from 68.4% (4.1pp year-on-year growth), reported the press-centre of CTC Media.

In 2010, free-to-air broadcasting of the CTC Network was launched in 7 additional cities, while Domashny Network expanded in 13 additional cities, and broadcasting of the DTV Network was commenced in 10 additional cities.

Sergey Petrov, Chief Russian Broadcasting Officer of CTC Media, commented: “The continued expansion of CTC Media’s broadcasting reach facilitates further growth in the potential audience of CTC Media’s networks, increasing their attractiveness for advertisers and strengthening the Company’s market position. Regional expansion in Russia aimed at increasing CTC Media’s technical penetration is therefore an important part of the Company’s business focus and complements CTC Media’s programming strategy that provides content which is in-demand amongst our target audiences. In 2011, CTC Media will continue to attract new affiliate partners and acquire new stations in-line with this strategy.”